Chocolate letters are a form of candy associated with the Dutch holiday of Sinterklaas (Saint Nicholas). Celebrants of Sinterklaas are traditionally given their initials made out of chocolate annually on December 5th. Despite the heart-warming nature of the tradition, each year more than 1 million chocolate letters, including the packaging, are destroyed as left over waste products.
‘Loco Letter’ helps reduce such waste by offering the same premium chocolate concept but rethinking the design to reduce waste. Typically, chocolate letters require 26 individual skus to match the 26 letters of the alphabet using fixed molds.
‘Loco Letter’ uses just one sku made of 30 small blocks of both light and dark chocolate – the color contrast of each block and puzzle nature of the design provides consumers with the ability to create any letter they like.
Taking this one step further and because such an eco-friendly product deserves a sustainable packaging solution, Loco Letter have created a new packaging design concept.
The packaging design uses paperboard made from combining the shells of the Cacao fruit with FSC fibers. The premium transfer finishing with metallic mirror effect will be made from recycled materials. Using a combination of what are inherently waste materials helps elevate Loco Letter into both a desirable and sustainable brand.